You know, usually I aim to be articulate, to support opinions with facts, to try to explain things in a helpful manner. I like pointing moms towards good information, and helping explain the source of some mislead opinions and so on.
But this morning, I’m just really not feeling it.
It’s no surprise that I can’t hear “Nestle” without something in me going GRRRRR! And Gerber, sadly, is owned by Nestle. So when I saw this following press release, my head damn near exploded:
Gerber® Good Start® Soothe formula, the first and only routine infant formula with the probiotic L. reuteri. L. reuteri has been clinically shown to reduce crying time by 50 percent in colicky breastfed infants.
You’ve… you’ve got to be effing kidding me. If you’re familiar with Daily Momtra at all, you know I spent a lot of time trying to explain how marketing is sneaky, underhanded sabotage, misleading moms into feeling certain ways. But this? You can’t get more blatantly open about it than this. Might as well come out and say, “Does your breastfed baby cry? Yeah? This formula will make it stop.” And of course, then you can stop breastfeeding too.
I’m just amazed at the audacity. Not to mention the fact that probiotics generally need to be refrigerated to stay “alive” and normal preparation of formula would kill it. But it’s okay, they’re coming out with probiotic drops too, for formula or breastfed babies. You know, because they care. I imagine these particular products are especially going to be targeted at breastfeeding moms, more than their usual tripe.
Yes, I know probiotics are awesome and can help with digestive issues, we take them regularly here ourselves, but to market a formula and say that it helps breastfed infants? Give me a freaking break. I know some of my lovely, intelligent friends here in the breastfeeding community will come out with very good, scientific responses to this, and I’m going to gladly share those, link them here, and be grateful for them, but right now I’m just going to roll my eyes and mutter cusswords under my breath.
Please moms, don’t fall for this crap. Don’t let your friends either.