This supposedly banned Super Bowl commercial by PETA — Milk Gone Wild — is a spoof on Girls Gone Wild and while I totally cringe every time I see the very drunk chicks showing off their boobs, I think I may be more offended by PETA’s version. Mainly because I can’t blame the booze or some scumwad making money off of drunk girls’ boobs.
This is PETA’s effort to make a statement about milk. Cow’s milk.
The commercial shows some young biddies dancing around, breasts barely contained by tight t-shirts and then … then it happens. The shirts go up to flash the boobs and what do we see? Udders. Yep. Breasts that are huge but morphed with a cow’s udder.
Then we see milk coming from the udders. And then we see the milk being squirted into mouths. It becomes an orgy of milk. A dizzying frenzy of milk coming from breasts and nothing about it makes me think about cow’s milk. Even though it’s coming from udders, it’s on a woman.
Instead I feel offended. If I didn’t know PETA was behind this and read into how they wanted to raise awareness about the treatment of cows in order to get cow’s milk, I would have thought this was some attempt to show how breastfeeding changes a woman’s body, makes her breasts look ugly, and that nursing essentially makes her … well, a cow. A sexualized cow whose breasts are only seen as fun bags for men, rather than a beautiful source of nutrition for our babies. A beautiful NATURAL source of nutrition for our babies.
PETA, why did you have to go and involve breastfeeding? Aren’t there more effective ways for your cause? Can’t you leave breastfeeding out of it? Breastfeeding moms have enough to worry about. We already deal with the majority thinking it’s disgusting to nurse our babies in public. Or that nursing a baby after 6 months is just weird. Or that breastfeeding in general is just gross and should only be done in bathrooms or under covers so no one can harm their eyes with the sight. I can’t help but feel it gives people a laugh at the expense of breastfeeding. The milk that comes from a woman has nothing to do with the torture of cows. A woman with milk coming from her breasts shouldn’t be a metaphor for a cow that is milked for public consumption.
Watching the video just makes me feel like I saw one of those commercials where I’m left having no idea what they were trying to sell.
PETA people will probably disagree with the way I’m taking it, but I’m wondering how breastfeeding moms feel — whether or not they support PETA’s cause. I wonder what lactivists think. What do you think?
View the ‘Milk Gone Wild’: Totally Uncensored!
Watch more videos at MilkGoneWild.com.
Tags: breastfeeding
PETA sucks. Yet another over the top offensive commercial. Think I’ll celebrate by drinking some milk.
I am not a fan of PETA, they are lunatics, and this is right up their alley. Not to mention just gross and stupid. It doesn’t make me (or anyone else I’m sure) think twice about a glass of cow milk. Big miss.
Grrrrr Where’s my Gallon of 2%???? I’ll put some in my coffee!!!!
In general I support PETA and their message. I feel very, very strongly about the abuses animals are treated to in conventionally farmed dairy production. But this commercial is vile, and I for one am glad it was banned. I don’t necessarily make the “breastfeeding turns you into a cow” connection, but I really feel that this is obscene.
PETA is a fraud… This is disgusting, not to mention as a nursing mom, degrading.
Twitter: RanaAurora
says:
I hate PETA. I really do. THere are many, many more anti-animal abuse organizations out there that are much more logical and propose realistic changes that get results.
This video honestly grossed me out. I was really uncomfortable watching it. I was NOT thinking about cows at ALL. You pinpointed the reason for my discomfort, I think. It really was yet another way to degrade breastfeeding, even if they didn’t think of it like that.
absolutely revolting, just what one would expect from PETA.
After a quick headline as usual. I am a breastfeeding mother and yes, I find it extremely offensive. Animals are very important. But they are not more important than children.
This is revolting. I have no idea how this is supposed to make me think twice about drinking cows milk. I agree, it is more degrading to breastfeeding moms than anything else. It looks to be more against breastfeeding than against drinking cows milk. If I hadn’t known it was against drinking cows milk before I watched it I would have taken it even worse.
Oh, and PETA, I drink a gallon of milk a day. Now I am thinking of upping it to two gallons. Pervs.
Completely disgusting, PETA! I agree where somebody else said I’ll celebrate with a glass of milk. I think this is degrading to women and just plain weird. It isn’t funny and it doesn’t make me want to stop drinking milk! All this makes me want to do is write an enraged letter to PETA and eat more chicken!
As a vegan, and a lactivist, this is over the top and disgusting. I had a hard time watching it and I’m totally turned off by PETA now more than ever. It sucks, too, because they really could have the potential to do some withd with the message of animal cruelty, the benefits of eating vegan, etc. And they screw it up with ignorance like this. Fail.
Sooooo, what’s supposed to be the takeaway from this commercial? That drinking cow milk is wrong because……cow udders are sexual, just like human breasts? Really? WTF? This is based on truly offensive assumptions about human breasts and sexuality. So much wrong going on here, and none of it related to animal exploitation.
PETA has always (or for a long time, anyway) had issues with objectifying women in the name of their “message.” It’s why I absolutely cannot support them; I agree with Rose, there are many other animal cruelty groups doing legitimate work. I can’t say I’m surprised they’ve gone here too.
Gross and degrading. Y’all pretty much already said it.
(I didn’t even actually watch the video of the commercial; the photos were enough. My breasts are facing the computer; these honorable ladies worked hard to feed my two kids, they don’t need to see that stuff, even through the bra and t-shirt.)
Jenn
PETA has always (or for a long time, anyway) had issues with objectifying women in the name of their \"message.\" It\’s why I absolutely cannot support them; I agree with Rose, there are many other animal cruelty groups doing legitimate work. I can\’t say I\’m surprised they\’ve gone here too.
Gross and degrading. Y\’all pretty much already said it.
(I didn\’t even actually watch the video of the commercial; the photos were enough. My breasts are facing the computer; these honorable ladies worked hard to feed my two kids, they don\’t need to see that stuff, even through the bra and t-shirt.)
Jenn
funny how peta is responsible for the death of thousands of animals a year yet they pull this “udder crap” way to make breastfeeding look even more over sexualized than it already does.
oh and btw, vegetarians DONT have “better sex”
This is appalling and an insult to all women, and not only those who breastfeed.
I can think of a number of points this video may be attempting to make; none of them good.
Cow’s milk comes from udders. Udders are breasts. Any bodily fluid is nasty, including breastmilk, thus cow’s milk is nasty.
Udders are cow breasts. Breasts are sexual. Using sexual things for anything else doesn’t negate sexuality, so gross.
Breasts are funbags. Feeding something/one from funbags is perverted and gross.
PETA gets kids with sanitized cute campaigning, teens with less sanitized celeb-based campaigning – who does this appeal to? What demographic does it target? I was a kid who got sucked into PETA, but lately, I realize my mistake.
Ingrid Newkirk, you should be ashamed.
Everything PETA does is over the top and offensive. Just read their web site. Their founder has left a will telling which of her body parts will go to what country to be displayed to make various commentaries when she dies. She is bizarre and what they do is bizarre. They are not friends of animals. They think it’s better to euthanize (they call it “the gift of euthanasia”) than for an animal to be a pet or in captivity in any form.
These peta dweebs are so dumb they sit on the TV and watch the couch! I wouldn’t be surprised if not having a brain or ethics is one of the prerequisites for working for peta.
People Eating Tasty Animals: Stupid nincompoops for animals since 1980