This supposedly banned Super Bowl commercial by PETA — Milk Gone Wild — is a spoof on Girls Gone Wild and while I totally cringe every time I see the very drunk chicks showing off their boobs, I think I may be more offended by PETA’s version. Mainly because I can’t blame the booze or some scumwad making money off of drunk girls’ boobs.
This is PETA’s effort to make a statement about milk. Cow’s milk.
The commercial shows some young biddies dancing around, breasts barely contained by tight t-shirts and then … then it happens. The shirts go up to flash the boobs and what do we see? Udders. Yep. Breasts that are huge but morphed with a cow’s udder.
Then we see milk coming from the udders. And then we see the milk being squirted into mouths. It becomes an orgy of milk. A dizzying frenzy of milk coming from breasts and nothing about it makes me think about cow’s milk. Even though it’s coming from udders, it’s on a woman.
Instead I feel offended. If I didn’t know PETA was behind this and read into how they wanted to raise awareness about the treatment of cows in order to get cow’s milk, I would have thought this was some attempt to show how breastfeeding changes a woman’s body, makes her breasts look ugly, and that nursing essentially makes her … well, a cow. A sexualized cow whose breasts are only seen as fun bags for men, rather than a beautiful source of nutrition for our babies. A beautiful NATURAL source of nutrition for our babies.
PETA, why did you have to go and involve breastfeeding? Aren’t there more effective ways for your cause? Can’t you leave breastfeeding out of it? Breastfeeding moms have enough to worry about. We already deal with the majority thinking it’s disgusting to nurse our babies in public. Or that nursing a baby after 6 months is just weird. Or that breastfeeding in general is just gross and should only be done in bathrooms or under covers so no one can harm their eyes with the sight. I can’t help but feel it gives people a laugh at the expense of breastfeeding. The milk that comes from a woman has nothing to do with the torture of cows. A woman with milk coming from her breasts shouldn’t be a metaphor for a cow that is milked for public consumption.
Watching the video just makes me feel like I saw one of those commercials where I’m left having no idea what they were trying to sell.
PETA people will probably disagree with the way I’m taking it, but I’m wondering how breastfeeding moms feel — whether or not they support PETA’s cause. I wonder what lactivists think. What do you think?
View the ‘Milk Gone Wild’: Totally Uncensored!
Watch more videos at MilkGoneWild.com.